Resume

Mcomm Group, a Hawke Media company | September 2014 – Present

Drove the creation and implementation of a wide range of digital and print graphic design assets for Mcomm Group, including emails, digital advertising, social media graphics, website design and maintenance, brochures, and direct mail. Responsibilities included strategic planning, marketing automation, SEO management, client account oversight, and direct client engagement.

• Led end-to-end design and development of creative projects, aligning client objectives with cohesive visual solutions and established brand standards across digital and print platforms. Established visual guidelines across digital channels to maintain consistency and scalability.
• Designed and edited responsive emails using email editors and HTML, managed segmented email lists, and built reusable design templates to improve workflow efficiency and streamline production.
• Translated wireframes into high-fidelity, developer-ready designs in Figma for WordPress and Shopify builds, ensuring accessibility standards and UX best practices across web projects.
• Designed, built, and maintained over 40 high-converting websites and landing pages across WordPress and other platforms, optimizing usability, performance, and accessibility.
• Expanded initial design concepts into a comprehensive suite of production-ready assets across web, social, email, and marketing channels, ensuring brand consistency and improving efficiency.
• Optimized marketing and lead generation initiatives through strategic deployment of marketing automation within SharpSpring and HubSpot platforms, managing 10 accounts across 15+ integrated websites and configuring forms, chatbots, email campaigns, lead scoring, and automated workflows.
• Collaborated with cross-functional teams and clients to develop and implement data-driven strategies to elevate brand presence and achieve marketing goals. Applied research and analytical skills to propose creative, performance-driven solutions that enhanced client marketing outcomes.
• Maintained strict adherence to brand guidelines, ensuring professional, cohesive messaging across all design and marketing materials.